International Business and Anthropology Essay Example | Topics and Well Written Essays - 1500 words

International Business and Anthropology - Essay Example A further development of this notion sheds light on the vast applications of anthropology and how the theories, concepts, and knowledge of this discipline can assist the operations of international business. Even though, the amalgamation of international business and anthropology may appear to be a novel concept to the masses, the role of industrial and cultural anthropologists in organizations can be traced back to as early as the 1930s (Hamada 2; Ferraro 10). Ferraro and Andreatta define cultural anthropology as a systematic study of the similarities and differences between cultures on the basis of various features and characteristics (10). Accordingly, the research process for cultural anthropology is classified under the categories of basic research and applied research in accordance with the design which governs other subjects of social science (Ferraro and Andreatta 19). Kedia and Willigen state that career opportunities for anthropologists within the context of international b usiness are endless with a special focus on employee development, growth and training prospects (251). A cultural anthropologist can opt for a range of positions within a business organization such as international business consultant, cross-cultural consultant, international economic development worker and an international human resources manager amongst several others (Ferraro and Andreatta 19). Of utmost importance to international business is applied anthropology which aims to comprehensively prepare and effectively equip practitioners with relevant perspectives, theories and learning of anthropology to ensure that this knowledge is applied for uncovering the solutions to the problems of the real world (Peoples and Bailey 412). Kedia and Willigen identify three key capabilities and proficiencies that anthropologists can promote within an organization to maximize value, these areas are classified as; 1) vast scope of knowledge and information about culture and its related concept s, 2) expertise in ethnography and its application and 3) focused knowledge regarding specific cultures such as the ability to communicate with various groups of individuals (251). While the first two components that have been identified in the aforementioned discussion are indeed important in business operations, the anthropological expertise that is most relevant within the context of international business is a practitioner’s ability to understand, examine and communicate with individuals belonging to a variety of cultures. Kedia and Willigen understand the dynamics which have led to the globalization of business and how these observations translate to business activity and organizational performance, for example, strategic actions that are taken to enhance a company’s ability to reach its aims, goals, and objectives such as a plan for expansion in another country has several anthropological implications (257). In order to successfully expand its operations in anoth er country, an organization must examine the distinct needs of its business landscape by employing the services of a cultural anthropologist.